Australian Non-Profit Organisation - Digital Transformation Roadmap
Challenge
As part of our client’s 2022-2025 Strategic Plan, it was determined that there was a need to look at their existing technology and digital assets, and compare member services to other medical member associations to determine how they could digitally transform themselves to better serve members across Research, Best Practice, Education, Professional Affairs and Industry Advocacy.
The organisation approached 9X5 Consulting to support this deliverable by conducting a strategic review.
Solution
Leveraging their expertise in strategic planning and digital innovation, 9X5 Consulting collaborated closely with the client’s leadership team to conduct a thorough assessment of the organisation’s digital maturity and strategic objectives.
Impact
The strategic recommendations provided by 9X5 Consulting facilitated alignment between the organisation’s digital initiatives and its overarching business goals, driving sustainable growth and competitive advantage.
By leveraging digital technologies and data-driven insights, our client enhanced their ability to deliver personalised and value-added solutions to its members, resulting in higher satisfaction interactions.
9X5 Consulting commenced the engagement by conducting extensive interviews and workshops with key stakeholders across the organisation’s various departments. This allowed them to gain insights into the current state of digital capabilities, organisational culture, and strategic priorities.
Following the initial assessment, 9X5 Consulting performed a comprehensive analysis of the collected data, including existing technology infrastructure, digital processes, market trends, and competitive landscape. This analysis helped identify gaps, opportunities, and potential risks.
Based on the findings from the assessment and analysis phase, 9X5 Consulting developed a set of strategic recommendations tailored to the client’s unique business objectives and market dynamics. These recommendations encompassed areas such as digital infrastructure enhancement, talent development, strategic partnerships, and customer engagement strategies.
Client Overview
Our client is a leading professional society in Australia that focuses on the medical specialties of gastroenterology and hepatology.
They serve as the primary organisation for healthcare professionals and researchers in these fields within the country. This member-driven association is dedicated to establishing, advocating for, and enhancing the standards of clinical practice across these specialties nationwide.
CRM Systems: Optimising Customer Relationships for Business Success
Businesses are constantly seeking ways to enhance their operations and drive success. One crucial aspect of achieving business success is maintaining strong and lasting relationships with customers. This is where Customer Relationship Management (CRM) systems come into play, revolutionising the way companies interact with their clientele.
Understanding CRM Systems
CRM systems, at their core, are powerful tools designed to streamline and optimise customer relationships. These systems empower businesses to gather, organise, and leverage customer data effectively. By doing so, they enable companies to provide personalised experiences, boost customer satisfaction, and ultimately drive growth.
Leveraging Customer Data
One of the primary functions of CRM systems is to collect and centralise customer data. This data encompasses various touchpoints, such as purchase history, communication preferences, and feedback. With this information readily available, businesses can tailor their interactions with customers, ensuring that each engagement feels individualised and meaningful.
Enhanced Communication
CRM systems facilitate seamless communication with customers across various channels. From email marketing campaigns to social media interactions, these systems enable businesses to reach their target audience at the right time with the right message. This level of precision is essential for building trust and loyalty among customers.
Improving Customer Service
Exceptional customer service is a hallmark of successful businesses, and CRM systems play a pivotal role in achieving this. These platforms enable support teams to access customer information quickly, leading to faster issue resolution and a higher level of customer satisfaction.
The Benefits of CRM Systems
Investing in a CRM system offers several advantages that can significantly impact a company’s bottom line.
1. Increased Efficiency
With CRM systems automating various tasks, such as data entry and lead nurturing, employees can focus on more strategic activities. This increased efficiency not only saves time but also reduces the risk of errors.
2. Enhanced Sales and Marketing
CRM systems empower sales and marketing teams with valuable insights into customer behaviour and preferences. This data-driven approach allows for more targeted campaigns and higher conversion rates.
3. Customer Retention
By personalising interactions and addressing customer needs promptly, businesses can foster stronger customer loyalty. A satisfied and loyal customer base is more likely to continue doing business with a company, leading to sustained revenue growth.
Implementing CRM Successfully
While CRM systems offer immense potential, their success depends on proper implementation.
1. Set Clear Objectives
Before adopting a CRM system, businesses should define clear objectives. Whether it’s improving customer service, increasing sales, or enhancing marketing efforts, having specific goals in mind will guide the implementation process.
2. Employee Training
Ensuring that employees are well-versed in using the CRM system is crucial. Comprehensive training programs can help staff members maximise the system’s capabilities, resulting in better outcomes.
3. Data Quality
Maintaining accurate and up-to-date customer data is essential for the system to work effectively. Regularly audit and clean your database to avoid errors and inaccuracies.
4. Continuous Evaluation
CRM is not a one-time solution but an ongoing process. Regularly evaluate its performance and make necessary adjustments to align with changing customer needs and market dynamics.
Final Thoughts
In a competitive business landscape, optimising customer relationships is paramount to achieving success. CRM systems provide the necessary tools to streamline operations, enhance communication, and improve customer service. By embracing these systems and following best practices in their implementation, businesses can foster lasting customer relationships and drive sustained growth.
Big 4 Australian Bank
Challenge
This Australian Big 4 Bank faced challenges in analysing and centralising their Social Media Advertising data.
The data was scattered across multiple disparate systems, making it difficult to consolidate information on cost, run time, results, and feedback. Collating and reporting on the various data sources consumed a significant amount of time and resources.
Over 1500 hours per month was being spent by the bank on manually creating reports, gathering data from multiple sources by hand, and trying to blend and analyse said data without external help.
Solution
9X5 proposed and implemented Domo, a cloud-based analytics platform, to address the bank’s data consolidation challenges.
Domo was chosen for its ability to centralise disparate systems and provide a user-friendly dashboarding platform, enabling easy access to all the required information in one place.
Domo proved instrumental in managing the bank’s massive data volumes, with over 1 billion rows of data ingested daily and approximately 400 billion rows per year. The platform efficiently stored, visualised and blended this this data, enabling the bank to analyse their data faster than ever before, and enhanced their decision-making.
The implementation of Domo significantly reduced the bank’s manual reporting efforts, saving hours of valuable time. Previously, the bank conducted a lengthy four-hour meeting twice a month to review advertising statistics. With Domo, these meetings became obsolete, as staff and decision-makers gained access to real-time, on-demand information through the platform.
Impact
The adoption of Domo has had a profound impact on the Big 4 Australian Bank and its operations.
Domo’s centralised data approach eliminated the need for manual data collation and reporting. This automation saved the bank significant hours and resources that were previously allocated to compiling reports, enabling employees to focus on more strategic tasks.
Domo empowered the bank’s staff and decision-makers with a comprehensive view of their social media advertising data in real-time. By accessing Domo’s intuitive dashboarding platform, they can make data-driven decisions faster and with greater accuracy, improving the effectiveness of their marketing campaigns.
Seamless Collaboration: With over 100 Domo users within the bank and external marketing agencies, Domo facilitated seamless collaboration and data sharing. Marketing agencies working on social media campaigns for the bank gained access to the bank’s Domo instance, ensuring transparency and alignment in data analysis and reporting.
By centralising and streamlining the data analysis process, Domo enabled the bank to operate more efficiently. The platform’s ability to store and visualise vast amounts of data in an organised and accessible manner significantly reduced the time and effort required to extract insights and generate reports.
9X5 successfully addressed the Big 4 Australian Bank’s challenges in analysing and centralising their social media advertising data. By implementing Domo, the bank experienced significant time savings, improved decision-making capabilities, enhanced collaboration, and increased operational efficiency.
The successful partnership between 9X5 and the bank showcases the transformative power of analytics solutions in addressing complex data management issues within large organisations.
Client Overview
Our client is one of Australasia’s largest financial institutions and employers, with over 32,000 staff and over 8.5 million customers.
As a truly globally-focused organisation, their scale and connectivity allow them to tackle some of the biggest challenges facing our business and community such as climate action, affordable housing, and backing Indigenous businesses.
Connectors Utilised
Google Analytics
Meta Business
Excel
YouTube
9X5 Consulting at Zoholics Sydney
Zoholics is an annual user conference that gives Zoho customers the chance to get up close and personal with Zoho products, network with peers and experts, and have fun. It is built to help our audience understand how Zoho’s one-of-a-kind applications can help their business take one step forward.
The team have headed up to Sydney to attend this years’ rendition of the Zoholics user conference event held at the ICC Convention Centre in Sydney. It is always great to see the products we use and the team behind them, along with getting sneak-peeks and exclusive demonstrations of new and exciting features of Zoho.
Goplay Commercial Playgrounds
Challenge
Prior to the involvement of 9X5, Goplay Commercial Playgrounds, a leading playground manufacturing company, faced challenges with its analytics and reporting processes.
The company operated on multiple platforms, resulting in a fragmented and inefficient system. The Managing Director spent significant time manually printing reports and gathering insights from various platforms.
This consumed valuable time and led to a need for more centralised and accurate data. Goplay needed a solution to streamline their reporting, improve data consolidation, and enable more efficient decision-making.
Solution
9X5 implemented a solution that involved transitioning to a paperless office and leveraging Zoho CRM and Domo. Zoho CRM was set up as part of the transition to capture project data and provide project governance. The data from various operational systems, including Zoho CRM, was then consolidated onto Domo dashboards using Domo’s powerful built-in ETL (Extract, Transform, Load) tooling. This automation eliminated manual reporting and data collection, enabling real-time visualisation and analysis.
Domo’s comprehensive platform served as a significant tool for Goplay’s business decisions, providing insights into the company’s structural and financial aspects. The consolidation of data from multiple platforms into Domo dashboards allowed the executive team, including the Managing Director, to access the information they needed quickly and easily.
“What used to take hours per week now takes minutes. It’s fast. I see it, make decisions and execute.”
James West, Managing Director at Goplay Commercial Playgrounds
Impact
The solution provided by 9X5 has profoundly impacted Goplay Commercial Playgrounds, addressing the challenges they faced with their analytics and reporting processes.
One of the critical impacts of the solution is the streamlining of reporting and data consolidation. Previously, the Managing Director had to spend significant time manually printing reports and gathering insights from multiple platforms. With the combined efforts of Domo & Zoho CRM, this time-consuming process has been eliminated. The integration of Domo’s ETL tooling has automated the data collection and consolidation process, resulting in real-time data visualisation and analysis. This has significantly improved the efficiency of reporting, allowing the Managing Director and other stakeholders to access the information they need quickly and easily.
The centralisation of data onto Domo dashboards has provided a comprehensive platform for business decision-making. The executive team now has access to insights on the company’s structural and financial aspects in one centralised location. This has facilitated more informed and data-driven decision-making, enabling the team to make strategic choices based on accurate and up-to-date information.
The transition to a paperless office has also contributed to increased efficiency and reduced resource consumption. By eliminating the need for manual printing and physical document storage, Goplay has reduced its environmental footprint and improved overall operational sustainability.
The implemented solution has had a transformative impact on Goplay Commercial Playgrounds. The streamlined reporting process, improved data consolidation, and real-time data visualisations have saved time, enhanced efficiency, and enabled more informed decision-making. The adoption of a paperless office has not only increased operational sustainability but has also contributed to a more modern and efficient work environment.
Client Overview
Goplay Commercial Playgrounds is a leading manufacturer of playground equipment for public spaces, catering to various establishments such as schools, restaurants, parks, and resorts.
With a strong reputation in the industry, Goplay is trusted by renowned brands to provide safe and engaging play spaces.