Advertising Advantage

Case Study

Case Study

Service Name

Challenge

Advertising Advantage, a company seeking to automate its TV spot attribution and client reporting workflow, faced several challenges.

They lacked a comprehensive data management infrastructure and relied on manual processes for data sourcing, storage, transformation, visualisation, and sharing.

This manual approach was time-consuming, prone to errors, and hindered the efficient analysis of data. Additionally, there was a need to standardise mapping requirements and streamline network files, which further complicated their workflow.

To address these issues, Advertising Advantage sought a solution that would automate their processes, improve data management, and enhance overall efficiency.

Solution

9X5 proposed implementing Domo as the core data management solution for Advertising Advantage.

Domo offered a complete, fully cloud-hosted data management platform that supported all stages of the spot attribution and client reporting workflow.

By leveraging Domo’s capabilities, Advertising Advantage would be able to automate data connections, streamline data sourcing and storage, transform and standardise data, visualise insights, and share reports with stakeholders.

 

The solution involved integrating various connectors, including Domo’s Email Connector, Google Analytics Connector, Adalyser Connector, TheTradeDesk Connector, and Snowflake Connector, to facilitate seamless data integration from different sources.

A 7-day Proof of Value (PoV) was completed in order for Advertising Advantage to see the value and power of Domo for their business.

Impact

Domo’s comprehensive data management platform automated various stages of the Advertising Advantage’s workflows, including data connections, sourcing, storage, transformation, visualisation, and sharing. By eliminating manual processes, Advertising Advantage saved valuable time and reduced the risk of errors, allowing their team to shift their focus to analysing data and delivering valuable insights to their clients.

Domo provided Advertising Advantage with a fully cloud-hosted data management solution that greatly improved their overall data management capabilities. The integration of various connectors allowed for seamless integration of data from different sources. This streamlined the data sourcing, storage, and transformation processes, resulting in improved data quality and accuracy. With standardised mapping requirements and streamlined network files, Advertising Advantage established a solid foundation for effective data management, ensuring that they had access to reliable and consistent data for their reporting and analysis.

The reporting and visualisation capabilities of Domo had a significant impact on Advertising Advantage’s ability to deliver insights to their clients. With customisable dashboards and visualisations, they could present data in a compelling and meaningful way, facilitating better understanding and decision-making for their clients. The automation of the reporting process through Domo not only saved time, but also ensured that clients received up-to-date, accurate, and easy to understand reports. This enhanced reporting capability gave Advertising Advantage a competitive advantage over their competitors who still relied on manual processes and lacked a comprehensive data management solution.

The completion of a 7-day Proof of Value was instrumental in demonstrating the value and power of Domo for Advertising Advantage. The Proof of Value Project was quickly implemented into a full project, with Advertising Advantage now a long-term client of 9X5, enhancing their analytics suite as new capabilities come online.

Within a short period, Advertising Advantage experienced firsthand how Domo supported their spot attribution and client reporting workflow. This rapid PoV accelerated their understanding and adoption of Domo, allowing for a faster and smoother transition to the new data management solution.

Client Overview

Advertising Advantage is a full-service, independent, specialist growth agency established in 2003 in Sydney. They have offices in Australia, the USA and the UK.

Advertising Advantage creates powerful ads for all types of mass media and tailors hard-working media plans that deliver maximum reach and maximum results for their clients.

Connectors Utilised

Google Analytics

Google Analytics

Email Connector

Email Connector

Excel

Excel

Analyser

Adalyser

by Michael Williamson

Australian Law Firm - User Account and Cloud Audit

Case Study

Case Study

Service Name

Challenge

With many office locations, over 1000 staff and a myriad of systems and devices, The Firm approached 9X5 to conduct and independent audit of their systems, active accounts, software licensing, infrastructure utilisation and security posture.

Solution

This project was initiated in 2021 which added a level of complexity due to COVID lockdowns in Melbourne at the time. As a result, much of the work was conducted offsite, with limited access to the client’s Melbourne Office.

Despite these challenges, 9X5 assembled a team comprising of 1 Project Manager, 1 Solution Architect and 2 Analysts.

The initial area of concern was on Active Directory Accounts as there were over 1900 active accounts, yet only 1100 staff and 200 system accounts at the time. A deep dive on Active Directory was conducted to understand which accounts should be deactivated, whether policies were breached keeping them open and making recommendations as to which accounts could be closed or migrated.

As part of the investigation, licensing and utilisation of on-premise and cloud servers was also reviewed with recommendations made on which machines could be consolidated or shut down.
The team conducted the analysis and provided their recommendation in 65 days.

Impact

The analysis and recommendations report identified over 600 user accounts that could be shut down or mitogated, which represented a large cost saving to the client.
In addition, by reviewing their server usage and identifying which servers were required on premise, they identfied over 20 servers which could be migrated into the cloud, streamlining their operations and reducing ICT operating costs.

Client Overview

A prominent Australian law firm that specialises in consumer law, encompassing Personal Injury, Class Actions, Commercial Litigation, and Employment Law.

Since its establishment in 1935, the firm has expanded to become one of the largest nationally, with a presence in over 40 office locations throughout Australia.

by Michael Williamson

Domo Traction Training

Case Study

Case Study

Service Name

Challenge

This car manufacturer recognised the importance of equipping its staff with advanced skills in data analytics to drive informed decision- making and improve operational efficiency. However, the complexity of the Domo platform required tailored training programs to ensure effective knowledge transfer and skill acquisition among employees across various roles and departments.

Solution

To address these challenges, the client engaged 9X5 Consulting to design and deliver customised Domo training programs for its staff. Leveraging their expertise in Domo and instructional design, 9X5 Consulting developed a comprehensive training program tailored to the specific needs and skill levels of their employees. The Traction Training program included:

  • Customised Training Plans: We began by assessing the skill levels and job roles of the client’s employees to develop training plans and content, tailored to address the diverse needs of different role types within the organisation.
  • Online Classroom Training: Training sessions were conducted in an online classroom format, accommodating groups of up to 12 staff members at a time. This allowed for interactive learning experiences and facilitated real-time engagement and collaboration among participants.
  • Hands-on Workshops: Following the training sessions, hands-on workshops were conducted to provide practical experience and reinforce learning. Participants had the opportunity to apply their newly acquired skills in a simulated environment, guided by experienced our trainers.
  • Assessment and Support: Assessment exercises were conducted to evaluate participants’ understanding of the training material covered.

Impact

By leveraging 9X5 Consulting’s specialised Domo Traction Training, our client was able to gain advanced skills in using the Domo platform, enabling them to harness the power of data analytics to drive decision-making and business insights.

By providing customised training programs tailored to the specific needs of their employees, 9X5 Consulting empowered the organisation to unlock the full potential of the Domo platform, driving informed decision-making and operational excellence in the automotive industry.

Client Overview

A notable automotive manufacturer and distributor in Australia, known for its dedication to innovation and excellence in the automotive sector, pursued specialised training in Domo, a robust analytics platform.

This initiative aimed to equip the company’s staff with the skills required to harness data-driven insights and improve business operations.

by Michael Williamson