In today’s business world, data is everything. As a business owner, you have a wealth of data at your fingertips that can help you track and improve your business processes. By using analytical tools, you can unlock the hidden power of your business data and gain valuable insights that can drive growth and success.

How to Unlock Hidden Insights in Your Data

Here are some ways you can use the hidden power of business data to track and improve your processes using our pick of the bunch, Domo:

  1. Sales:
    First, by tracking key sales metrics like revenue, conversion rates, and customer acquisition cost, you can identify areas of strength and weakness in your sales process. Domo’s sales analytics capabilities allow you to monitor these metrics in near real-time and make data-driven decisions to improve your sales process.
  2. Marketing:
    Second, with Domo, you can track the performance of your marketing campaigns and identify which channels are driving the most traffic and conversions. By understanding the effectiveness of your marketing efforts, you can optimise your strategies and increase ROI.
  3. Operations:
    Third, domo’s operations analytics capabilities allow you to track key metrics like production times, inventory levels, and customer satisfaction rates. By monitoring these metrics, you can identify areas for improvement and optimise your operations for better results.
  4. Customer Insights:
    Finally, by analysing customer data like purchase history, demographics, and behaviour, you can gain insights into your customer base and tailor your products and services to better meet their needs. Domo’s customer analytics capabilities allow you to easily access and analyse this data to inform your business decisions.


To conclude, the hidden power of business data can help you track and improve your processes across sales, marketing, operations, and customer insights. By using a tool like Domo, you can unlock valuable insights and make data-driven decisions that drive growth and success through optimising your business processes. If you’re a small to medium-sized business owner, take your business to the next level by leveraging the power of your data.