Parent and community engagement is crucial for the success of any educational institution. By involving parents and community members in school activities and decisions, schools can improve student outcomes and create a more supportive learning environment.

What is Analytics?

Analytics refers to the process of collecting, processing, and analysing data to gain insights and make informed decisions. It involves using statistical and mathematical techniques to identify patterns, trends, and correlations in data. Analytics can be applied to various fields, including business, finance, healthcare, sports, and educational institutions. The goal of analytics is to extract meaningful and useful information from data to improve performance, optimise processes, and drive decision-making. There are several types of analytics, including descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

There are multiple tools available to help your education institution get the most out of its data. Analytical platforms such as Domo help users unlock hidden insights that are otherwise untapped within their data, to drive decision making and identify patterns early.

How can I use Analytics to Improve Parent and Community Engagement?

Here are some ways that schools can use analytics to improve parent and community engagement:

  1. Analyse parent and community communication:
    Schools can use analytics tools to track the effectiveness of communication with parents and community members. By analysing metrics like open rates, click-through rates, and engagement rates, schools can identify which types of messages and communication channels are most effective at reaching and engaging their target audience.
  2. Track event attendance:
    Second, schools can use an analytical tool to track attendance at parent and community events, such as parent-teacher conferences, PTA meetings, and community outreach events. By analysing attendance data, schools can identify which events are most popular and effective at engaging parents and community members. Allowing them to adjust their outreach strategies accordingly.
  3. Monitor social media engagement:
    Thirdly, many parents and community members use social media to stay connected with their local schools. By monitoring social media engagement, schools can identify which types of content and messaging are most effective at engaging their audience and adjust their social media strategies accordingly. Domo can help ease the pain of having multiple social media accounts, by visualising data across multiple platforms on a single page. This way, the most effective social media networks can be outlined, and decisions can be made for future success.
  4. Analyse survey responses:
    Finally, schools can use surveys to gather feedback from parents and community members about their engagement efforts. By analysing survey responses, schools can identify areas where they need to improve their outreach and engagement strategies.


In conclusion, analytics is a powerful tool that schools can use to improve parent and community engagement. By collecting and analysing data on communication, event attendance, social media engagement, and survey responses, schools can develop targeted strategies to improve engagement and create a more supportive and inclusive learning environment for all students.