Data analytics has become a critical component of business success in today’s data-driven world. Small and medium-sized business owners need to leverage data analytics tools to optimise their resources and make informed decisions.

In this article, we will explore tips and best practices for maximising your business performance using data analytics, and we’ll have a look at Domo as an example of an analytics tool.

Our 5 Tips for using Data Analytics to Improve Business Performance

  1. Identify Key Performance Indicators (KPIs)
    The first step in using data analytics to maximise your business performance is to identify your KPIs. KPIs are the metrics that are critical to your business success, such as revenue, customer retention, and conversion rates. By identifying your KPIs, you can focus your data analytics efforts on the areas that are most critical to your business.
  2. Collect Data
    The next step is to collect data from various sources, including sales, customer service, marketing, social media, and operational data. This data can be collected manually or through automated tools such as Domo. The key is to ensure that the data is accurate, consistent, and reliable.
  3. Analyse Data
    Once you have collected data, the next step is to analyse it. This can be done using data analytics tools such as Domo, which allows you to visualise and analyse data quickly and efficiently. Analysing data can help you identify patterns, trends, and opportunities for improvement.
  4. Make Informed Decisions
    The ultimate goal of data analytics is to make informed decisions. By analysing data, you can identify areas where your business is performing well and areas where it needs improvement. This information can help you make informed decisions that optimise your resources and improve your business performance.
  5. Monitor and Adjust
    Finally, it’s essential to monitor your KPIs and adjust your strategies accordingly. Data analytics is not a one-time process but a continuous one. By monitoring your KPIs, you can identify areas where you need to adjust your strategies to ensure that you are achieving your business goals.

Why Domo?

Domo offers several features to help businesses maximise their performance. The platform provides a centralised location for businesses to consolidate and manage data from various sources, allowing for greater efficiency and accuracy in data analysis. Real-time insights and customisable dashboards enable businesses to make informed decisions quickly, while the mobile app provides users with flexibility and responsiveness to access data on-the-go.

Domo’s AI-driven insights can help businesses identify trends and opportunities that might not be apparent through manual analysis. With its comprehensive platform for data management, analysis, and visualisation, Domo can help businesses optimise their operations and drive better business outcomes. In summary, Domo offers a powerful solution for businesses looking to transform raw data into actionable insights, providing decision-makers with the tools they need to make informed decisions and maximize their performance.


In conclusion, by identifying your KPIs, collecting data, analysing it using tools such as Domo, making informed decisions, and monitoring and adjusting your strategies, you can optimise your resources and improve your business outcomes. As a business owner or founder, it’s essential to explore the benefits of data analytics and incorporate it into your decision-making process.