Data analytics has emerged as one of the fastest-growing fields in recent years. As companies continue to collect and generate vast amounts of data, there is a growing need for professionals who can make sense of this information and provide insights that can drive business decisions.

What You Need to Know

  1. Skills Required
    To succeed in data analytics, you need to have a strong foundation in statistics, data management, and data visualisation. You should also be familiar with programming languages such as Python, R, and SQL, as well as data analysis tools like Domo and Power BI. Soft skills like critical thinking, problem-solving, and communication are also essential in this field.
  2. Types of Data Analytics Jobs
    There are different types of data analytics jobs, including data analysts, data scientists, business intelligence analysts, and machine learning engineers. Data analysts are responsible for collecting, processing, and analysing data to identify trends and patterns. Data scientists go beyond this by building predictive models and algorithms. Business intelligence analysts focus on using data to support decision-making, while machine learning engineers develop algorithms and models that enable computers to learn from data.
  3. Industries Hiring Data Analytics Professionals
    Data analytics professionals are in high demand across many industries, including healthcare, finance, e-commerce, and marketing. Healthcare organisations use data analytics to improve patient outcomes and reduce costs. Financial institutions use it to detect fraud and identify investment opportunities. E-commerce companies use it to personalise customer experiences and improve conversion rates. Marketing teams use data analytics to measure campaign effectiveness and optimise customer acquisition and retention.
  4. Certifications and Education
    While a bachelor’s degree in a relevant field like computer science, statistics, or mathematics is typically required for entry-level positions, many employers also value industry certifications. Certifications like Certified Analytics Professional (CAP), SAS Certified Data Scientist, and Microsoft Certified: Azure Data Scientist Associate can help job seekers stand out in a crowded job market. It’s also important to continue learning and staying up-to-date with the latest trends and technologies in data analytics.


Data analytics is a fast-paced and exciting field with many opportunities for growth and career advancement. Job seekers who possess the right skills, education, and certifications can thrive in this field and make a meaningful impact on the organisations they work for.

So what’s stopping you from pursuing a career in data analytics?