Big 4 Australian Bank

CRM

Service Name

Challenge

This Australian Big 4 Bank faced challenges in analysing and centralising their Social Media Advertising data.

The data was scattered across multiple disparate systems, making it difficult to consolidate information on cost, run time, results, and feedback. Collating and reporting on the various data sources consumed a significant amount of time and resources.

Over 1500 hours per month was being spent by the bank on manually creating reports, gathering data from multiple sources by hand, and trying to blend and analyse said data without external help.

Solution

9X5 proposed and implemented Domo, a cloud-based analytics platform, to address the bank’s data consolidation challenges.

Domo was chosen for its ability to centralise disparate systems and provide a user-friendly dashboarding platform, enabling easy access to all the required information in one place.

Domo proved instrumental in managing the bank’s massive data volumes, with over 1 billion rows of data ingested daily and approximately 400 billion rows per year. The platform efficiently stored, visualised and blended this this data, enabling the bank to analyse their data faster than ever before, and enhanced their decision-making.

The implementation of Domo significantly reduced the bank’s manual reporting efforts, saving hours of valuable time. Previously, the bank conducted a lengthy four-hour meeting twice a month to review advertising statistics. With Domo, these meetings became obsolete, as staff and decision-makers gained access to real-time, on-demand information through the platform.

Impact

The adoption of Domo has had a profound impact on the Big 4 Australian Bank and its operations.

Domo’s centralised data approach eliminated the need for manual data collation and reporting. This automation saved the bank significant hours and resources that were previously allocated to compiling reports, enabling employees to focus on more strategic tasks.

Domo empowered the bank’s staff and decision-makers with a comprehensive view of their social media advertising data in real-time. By accessing Domo’s intuitive dashboarding platform, they can make data-driven decisions faster and with greater accuracy, improving the effectiveness of their marketing campaigns.

Seamless Collaboration: With over 100 Domo users within the bank and external marketing agencies, Domo facilitated seamless collaboration and data sharing. Marketing agencies working on social media campaigns for the bank gained access to the bank’s Domo instance, ensuring transparency and alignment in data analysis and reporting.

By centralising and streamlining the data analysis process, Domo enabled the bank to operate more efficiently. The platform’s ability to store and visualise vast amounts of data in an organised and accessible manner significantly reduced the time and effort required to extract insights and generate reports.

9X5 successfully addressed the Big 4 Australian Bank’s challenges in analysing and centralising their social media advertising data. By implementing Domo, the bank experienced significant time savings, improved decision-making capabilities, enhanced collaboration, and increased operational efficiency.

The successful partnership between 9X5 and the bank showcases the transformative power of analytics solutions in addressing complex data management issues within large organisations.

Client Overview

Our client is one of Australasia’s largest financial institutions and employers, with over 32,000 staff and over 8.5 million customers.

As a truly globally-focused organisation, their scale and connectivity allow them to tackle some of the biggest challenges facing our business and community such as climate action, affordable housing, and backing Indigenous businesses.

Connectors Utilised

Facebook

Facebook

Google Sheets

Google Analytics

Meta Business

Excel

Excel

YouTube

Instagram


Goplay Commercial Playgrounds

CRM

Service Name

Challenge

Manufacturing Data Excellence FrameworkPrior to the involvement of 9X5, Goplay Commercial Playgrounds, a leading playground manufacturing company, faced challenges with its analytics and reporting processes.

The company operated on multiple platforms, resulting in a fragmented and inefficient system. The Managing Director spent significant time manually printing reports and gathering insights from various platforms.

This consumed valuable time and led to a need for more centralised and accurate data. Goplay needed a solution to streamline their reporting, improve data consolidation, and enable more efficient decision-making.

Solution

9X5 implemented a solution that involved transitioning to a paperless office and leveraging Zoho CRM and Domo. Zoho CRM was set up as part of the transition to capture project data and provide project governance. The data from various operational systems, including Zoho CRM, was then consolidated onto Domo dashboards using Domo’s powerful built-in ETL (Extract, Transform, Load) tooling. This automation eliminated manual reporting and data collection, enabling real-time visualisation and analysis.

Domo’s comprehensive platform served as a significant tool for Goplay’s business decisions, providing insights into the company’s structural and financial aspects. The consolidation of data from multiple platforms into Domo dashboards allowed the executive team, including the Managing Director, to access the information they needed quickly and easily.

“What used to take hours per week now takes minutes. It’s fast. I see it, make decisions and execute.”
James West, Managing Director at Goplay Commercial Playgrounds

Impact

The solution provided by 9X5 has profoundly impacted Goplay Commercial Playgrounds, addressing the challenges they faced with their analytics and reporting processes.

One of the critical impacts of the solution is the streamlining of reporting and data consolidation. Previously, the Managing Director had to spend significant time manually printing reports and gathering insights from multiple platforms. With the combined efforts of Domo & Zoho CRM, this time-consuming process has been eliminated. The integration of Domo’s ETL tooling has automated the data collection and consolidation process, resulting in real-time data visualisation and analysis. This has significantly improved the efficiency of reporting, allowing the Managing Director and other stakeholders to access the information they need quickly and easily.

The centralisation of data onto Domo dashboards has provided a comprehensive platform for business decision-making. The executive team now has access to insights on the company’s structural and financial aspects in one centralised location. This has facilitated more informed and data-driven decision-making, enabling the team to make strategic choices based on accurate and up-to-date information.

The transition to a paperless office has also contributed to increased efficiency and reduced resource consumption. By eliminating the need for manual printing and physical document storage, Goplay has reduced its environmental footprint and improved overall operational sustainability.

The implemented solution has had a transformative impact on Goplay Commercial Playgrounds. The streamlined reporting process, improved data consolidation, and real-time data visualisations have saved time, enhanced efficiency, and enabled more informed decision-making. The adoption of a paperless office has not only increased operational sustainability but has also contributed to a more modern and efficient work environment.

Client Overview

Goplay Commercial Playgrounds is a leading manufacturer of playground equipment for public spaces, catering to various establishments such as schools, restaurants, parks, and resorts.

With a strong reputation in the industry, Goplay is trusted by renowned brands to provide safe and engaging play spaces.

Connectors Utilised

Xero

Xero

Google Sheets

Google Sheets

Excel

Excel

Zoho

Zoho

Email Connector

Email Connector

OneDrive

OneDrive

Facebook

Facebook Ads

Mailchimp

Mailchimp

Google Analytics

Google Analytics